Rubber Elite: Shopify Store Launch Under Pressure
How Drake Design Studio brought Rubber Elite's Shopify store online in days, just in time for Darklands; Antwerp's biggest fetish trade show.
Racing the Clock to Darklands
Rubber Elite creates premium rubber restraints and fetish gear with a focus on craftsmanship and quality. When their previous developer left the project unfinished, the owners were left with a Shopify store that wasn't ready for launch; and Darklands, one of Europe's largest fetish trade shows in Antwerp, was just days away.
Drake Design Studio stepped in to take over the project, working closely with the Rubber Elite team to get their store online, their products listed, and their brand ready for the spotlight. The goal was clear: launch before Darklands so customers could browse, shop, and connect with the brand from the moment they discovered it at the show.
Services Delivered
Shopify Development
- Store Setup & Configuration
- Theme Customisation
- Product Catalogue Setup
- Payment Gateway Integration
- Shipping & Tax Configuration
UX & Page Design
- User-Friendly Navigation
- Product Page Layouts
- Mobile-Responsive Design
- Custom Size Selection UX
- Review System Integration
SEO & Discoverability
- On-Page SEO Setup
- Schema Markup
- Product Indexing
- Meta Tags & Descriptions
- Google Search Readiness
Brand & Social Strategy
- Social Media Guidance
- Brand Positioning Advice
- Content Strategy Direction
- Audience Growth Tips
The Challenge
With Darklands just days away, Rubber Elite needed their online store live and functional. Their previous developer had left the project incomplete, and the owners were facing the very real possibility of attending one of Europe's biggest trade shows without a working e-commerce presence.
Beyond just getting the store online, the product catalogue needed to be properly structured with size options and customisation features, and the entire site needed to be search-engine ready so that new customers could find them after the event.
Our Approach
Drake Design Studio took over the Shopify project and prioritised ruthlessly. We focused on what mattered most: getting every product online with proper descriptions, images, and sizing options; making the checkout flow smooth and trustworthy; and ensuring the site looked as premium as the products themselves.
The dark colour scheme with purple accents was refined to match Rubber Elite's luxury positioning. We implemented proper SEO with schema markup and structured product data so that Google could index the full catalogue. We also advised the team on building their brand presence on social media to keep the momentum going after Darklands.
The Outcome
Launched Before Darklands
Rubber Elite's store went live ahead of the trade show, giving the team a professional online presence to direct customers to from day one of the event.
Full Product Catalogue Online
Every product was listed with detailed descriptions, high-quality images, and customisable sizing options; from starter sets to individual restraints across all sizes.
Search Engine Ready
Proper SEO setup with schema markup, optimised meta descriptions, and structured product data means customers can find Rubber Elite through Google search.
Premium Brand Experience
The refined dark theme with purple accents, clean typography, and spacious layout reinforces Rubber Elite's position as a luxury brand in the fetish gear market.
Project Gallery
